As soon as Google announced its health and fitness app Google Fit, Microsoft announced its band which is compatible with Android phones, Windows phones and iOS phones. Microsoft band will be available throughout North America with introductory price of $ 199. Microsoft fitness band will prove to the best band as it is compatible with all three platforms. Microsoft band has no competitor as only two companies have rolled out their fitness band one is Lenovo and other is Fitbit. We have already learnt that how Google and Apple are dominating health and fitness apps as both platforms rolled out their health and fitness apps in the market. Microsoft’s band will lead the way as it is compatible with all three platforms and will dominate the fitness wearable market for long. Microsoft’s band companion Microsoft health app is available on Windows, Apple and Android phones.
The band is designed in such an ergonomic way that it will track your heart beat, blood pressure level and provides guided workout. It helps in automatic activity counting and embedded with galvanic skin response sensors which can tell if you are wearing it or not and UV sensor to help you decide on whether to apply sunscreen or not. You will receive all the alerts related to emails, calendar and notifications. The band lasts up to 48 hours at a single charge. One the algorithm knows enough about you and your biometrics in a steady state, they will recognize patterns and opportunities to improve your health and fitness. The proactive insights and intelligence engine will differentiate Microsoft Fitness app withAndroid apps , Microsoft band and Microsoft products in the years to come. The band comes with 10 in-built sensors which will measure user’s blood pressure, stress level and sun exposure among other things. The band also displays all the notification from your smart phone. The notifications include emails, calls, text alerts as well as access to Face book, Twitter alongside weather and stock information.
Microsoft has partnered with several fitness tracking app makers including Runkeeper, Map my fitness as well as hardware partners like Jawbone and Starbucks for possible integration. The device will be available in the market at Microsoft stores and company’s website. Apple is planning to roll out its fitness band early next year at price of $ 325. Yusuf Mehdi, Microsoft’s Corporate Vice President of Devices and Services said the idea of bringing band on three platforms is to contribute towards healthy and quality life.