About Augmented Reality Mobile technology has been constantly evolving and undergoing tremendous innovation. Being a software developer, it is very tedious task to be on top of the latest trends. Hence, at Tanzenite, we are moving to a more lucrative and a happening technology; augmented reality, to deliver cutting edge solutions for businesses.

To put it in a lay man language, augmented reality helps application developers and even businesses to combine real world objects with digital data to deliver exceptional customer experience.  Even though augmented reality applications are at a very nascent stage, it has already started main in-roads across mobile application development fraternity. What’s more, the technology has been a major disruptor across key industry verticals such as finance, retail, travel, fashion.  Even though augmented reality is considered to be a niche technology, essentially it is just a natural extension to an existing technology. The technology is easy to adopt because anyone with a smartphone or anything that has the ability to capture video can use this technology. So, the biggest question is How does AR technology work?

AR Apps based on Location

Essentially, there are two types of augmented reality applications – location based and marker based. Location based AR applications use the position of a mobile device.  As a result of this, applications that are developed on AR technology can provide based on the current location of the device. From a business perspective, marketers can deliver location specific features and functionality – for instance locating a car park in the city where you are.

AR Apps based on Marker

Marker based AR applications are quite distinct in comparison to location based AR applications. On the first go, marketer based AR apps point out to specific patterns – either in the form of a QR code or a symbol. This is used in collaboration with device functionalities, such as the camera of the device. Next, if the said image is a 3D version on an animated image, the digital data will sit on top of the actual image. With these upcoming technologies, it is a chance for application development professionals to extend their current offerings around mobile technology.

Application Development on AR

Though the process of developing applications using AR technology is exciting, there are certain prerequisites that you need to take care of before you take the plunge. Most augmented reality applications work on the concept of superimposing 3D images over real images, which are captured by the device. Hence, the first prerequisite is to have image processing capability. This will help developers to build an app that will be capable of tracking markers in the real world.

In case the said image is generated using a computer, then you have to ensure that the image looks real and also has credibility from the user’s point of view. Having the right image to deliver a UI/UX is key here or else the developed augmented reality application will be very difficult to use and delivering no value to the end customer.

Since we are seeing a surge in the adoption of Augmented as well as Virtual reality applications, it is imperative to have a seamless UI/UX, because essentially the target market is masses. Hence, being a software development professional, you need to ensure that the AR application is very intuitive, to make it a success.
And what’s more, it is not just about image analysis and processing techniques. As a professional, you need to access the traditional mobile application development capability. Tanzanite can help you in extending the current mobile capability  to augmented reality concepts.
Usually, it is expected that augmented reality application developers need to possess 3D modeling skills, but it is also required to learn C# and C++

  • Some of the Preferred Augmented Reality Platforms

    Given that you are keen to get started, it is important to select the right platform your augmented reality application development project. There are a few platforms available that can be considered for developing AR applications for smartphones, tablets and a complete range of wearable devices. Some of the most prominent platforms are: ARPA SDK’s, DroidAR (specifically for Android), Metaio SDK, Vuforia SDK, Wikitude SDK and ARLab SDK.

  • The Future of AR

    Even though AR has picked up steam recently in the commercial space, but it was already implemented earlier, particularly in the military where pilots were given special goggles to give precision based location for effective missile attacks. Over and above the application of AR in retail and finance, the education sector holds a strong potential.

    Occasionally, real world augmented reality project is executed in a commercial setting such as museums, theme parks and so son. The real differentiator is when you start seeing augmented reality applications without usage of a screen.
    If you are seeking to venture into augmented reality, contact Tanzanite to start your project.

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